Are you paying too much for your print?


Are you paying too much for your print?

Are you paying too much on your print?

With the launch of the new Standard Print website, it is easier for our customers to order than ever before with options to order online, via phone or via email. Our online enquiry form is proving to be very popular and we are being given plenty of opportunities to quote against customers’ existing print suppliers. We have seen specifications of all shapes and sizes, but more interestingly for us, we have gained insight into the vast difference prices out there in the wider market.

With a huge shift towards the use of digital channels for promotion, there has been a notable shift in the role of print as a marketing communications tool. Looking at the market today, it is evident that the days of overpriced print is over and with more information at their disposal than ever before, with more transparency online, customers are able to shop around and look for the best prices and best value for money.

We are not going to win on price 100% of the time, but if we did, there’s a good chance that we wouldn’t be in business for very long! Our pricing is competitive, but set at a level that will allow us to deliver a good quality product and service every time. We advise customers to “Check Your Spec” and with this in mind, we have put together some areas to consider when comparing your print specification and prices.

What print stock is being used?

Differences in print stock can make a huge difference on price. We try to maintain quality and value for money, for industry average prices and so tend to offer a higher spec product as standard. For instance, our business cards are 450gsm as standard, whereas generally you will see 350gsm as standard. Our A6 leaflets are 350gsm as standard, with the industry generally offering 250gsm. Same with A5 leaflets, we offer 150gsm as standard, the industry norm is 130gsm – in response, we are incorporating A6 250gsm and A5 130gsm in to our range, listed as a budget option.

Print finishing – lamination

There are huge differences in how lamination is offered, some companies choose to offer it at no extra charge, others offer it as an option extra. Again prices, differ across the market, but in our case we charge a nominal fee to include lamination, but with the total price remaining below average.

Artwork handling

Artwork needs to be submitted inline with the required print specification, including dimensions, resolution, quiet zones and bleed. Some companies charge for this service, others don’t. We offer artwork handling, free of charge as standard. This includes checking the artwork is correctly formatted for print and if things are not quite right, we are happy to make any minor changes before sending back to the customer for approval. If there are major changes to be made, we will send the artwork back with a list of action points to get the job up to spec.

VAT on printing

This will be addressed in more detail in an upcoming blog post, but in a nutshell VAT is not applicable for all print products, so savings can be made against companies who are wrongly charging VAT for non-VATable products.

Delivery on printing

The cost of delivery can make a huge impact on the cost of a job and should be considered before placing your order. For us it’s simple – all standard lines, available to buy online, include free delivery. There may be delivery charges applied to some bespoke items or some signage products depending on their size and weight, but this will be confirmed before finalising an order. Check whether your supplier offers free delivery or not.

If you would like us to quote against your existing print specifications like-for-like, or want to see a range of print specification and pricing options, please get in touch using our enquiry form.